Generation Green: The Greenest Generation
Millennials are fast becoming the most environmentally friendly and eco-conscious generation.
The majority of Millennials see themselves as global citizens who have a responsibility to make the world better.
Millennials are more likely to install a system for solar, geothermal or wind energy than any other generation.
Millennials are 3 times more likely to apply for a job at a company because of its efforts for social or environmental causes.
Millennials are more likely to make all-natural cleaning products.
Millennials will favor companies that show a demonstrated commitment to sustainability and social improvement.
84% say that helping to make a positive difference in the world is more important than professional recognition.
Millennials are more likely to grow their own food than any other generation.
And they’re twice as likely to check packaging to ensure that a product is sustainable or recyclable.